EMPLOYEE WELLNESS CHALLENGE: HOW COMPANIES BUILD CULTURE WITH DOIN'.

Free yoga classes are well-intentioned. Nobody goes. An employee wellness challenge on Doin' is different — because the whole team can see who showed up.

One link shared in Slack. Everyone starts simultaneously. Daily photo proof. Live leaderboard across the whole team.

WHAT AN EMPLOYEE WELLNESS CHALLENGE ON DOIN' LOOKS LIKE

Pick a behaviour — daily steps, no screens after 8pm, cold plunge, reading, anything. Set a duration: 1, 7, 14, or 30 days. Share the invite link in Slack. The challenge starts when the first person joins.

Every day, employees upload proof. Miss a day and the streak breaks — visible to everyone. The CEO is on the same leaderboard as the new hire. That's the mechanic.

WHY THIS BUILDS CULTURE

It generates authentic content. Every proof photo is real UGC — employees actually doing the thing. Reshare to LinkedIn and the careers page. No production budget needed.

It signals values. “We did 30 days of cold plunges together as a team” is a culture statement no jobs page can match. Candidates Google you — and find photos of your team showing up.

It breaks silos. Cross-team challenges create bonds across departments. Marketing and engineering end up on the same Slack thread comparing Day 5 photos.

WHAT COMPANIES RUN

• Remote-first teams — “Touch Grass Daily”: 15 minutes outside every day. Solves remote burnout, builds team bonds across time zones.
• Sustainability-focused brands — “Zero Single-Use Plastic Week”: employees post photos of reusable lunches. Company values become demonstrably real.
• Creative agencies — “One Sketch a Day” for a week. Builds creative output, generates portfolio content, signals craft matters.
• Any company — daily steps, morning workout, reading 10 pages. The behaviour doesn't matter as much as the structure does.

METRICS HR ACTUALLY CARES ABOUT

• Participation rate — how many of the team joined
• Completion rate — how many finished all days
• Cross-team participation — engagement across departments
• UGC volume — proof photos available to repurpose

The whole thing takes one person an hour to set up. No download required for participants — everything works in the browser. Brand tier starts at $299/month. Start Doin'.

Also read: Challenge marketing: how brands turn followers into participants.