WHITE-LABEL CHALLENGES FOR YOUR CONFERENCE BOOTH.

A conference booth has 30 seconds to capture someone's attention. Most use a spinning prize wheel and a pile of business cards. Smart brands use Doin' — a white-label challenge that turns your booth into the most talked-about space at the event.

THE CONFERENCE BOOTH PROBLEM

Visitors walk past hundreds of booths. They take a sticker, smile politely, and forget your brand by lunch. Lead capture forms get filled out for the t-shirt, not the conversation.

What works: giving people something to do. Something they want to come back for. Something they'll post about.

HOW IT WORKS

Launch a white-label Doin' challenge branded as your event activation. Visitors scan a QR code at your booth, join the challenge, and start uploading photo proof right there. The leaderboard is shown on a screen at the booth — live, public, unmissable.

Examples:

• 3-day push-up challenge — visitors do 20 push-ups, photo proof, live leaderboard. By Day 2 of the conference, your booth is the gathering point.
• Sketch-a-Day challenge for design conferences — daily creative prompt, photo of the result. The leaderboard becomes a curated mini-exhibition.
• Networking challenge — “take a selfie with someone new each day” — turns shy attendees into active networkers. Your brand owns the connection moment.
• Step counter battle — booth visitors compete on daily steps for the duration of the conference. Healthy competition, your brand at the top of every notification.

WHY IT WORKS

• Engagement past day one. Most booth interactions end when someone walks away. Doin' challenges run for 3-7 days — your brand stays in their notifications long after the conference ends.
• Authentic UGC. Every proof photo is content the participant willingly created — and often shares to their own social media. Free distribution.
• Lead quality, not quantity. Anyone can scan a QR code for a swag bag. Only people genuinely interested in your brand commit to a 5-day challenge. The leaderboard shows you exactly who.
• FOMO. When a leaderboard screen at your booth shows 200 active participants and the top scorer's name in giant letters, people stop to look.
• Conversation starter. “Did you join the challenge?” beats “Want a t-shirt?” every time.

WHAT WHITE-LABEL MEANS

The challenge is fully branded as your activation. Your logo, your colors, your challenge name. Participants experience it as your product. Doin' runs the engine in the background — you get the brand credit.

The leaderboard screen at the booth is a hosted display you can project on any TV. The proof photos are searchable by event hashtag. The participant data is yours to follow up with.

USE CASES BEYOND BOOTHS

• Conference-wide hackathon — multi-day challenge with daily deliverables, leaderboard projected at the keynote stage.
• Trade show product demo — “use our product 3 days in a row, win the grand prize” — measurable adoption beyond the demo.
• Festival or summit experiences — collective challenges that turn attendees into a temporary community.
• Corporate offsites — internal challenges run alongside the conference agenda.

METRICS YOU CAN REPORT BACK

• Total participants per challenge
• Daily active participation
• Completion rate
• UGC volume (proof photos generated)
• Social shares (when participants post to their own channels)
• Qualified leads (everyone who completed the challenge = warm lead)

GET A QUOTE

White-label challenges for conferences and events are part of the Doin' Brand tier, starting at $299/month. No download required for participants — everything works in the browser. Start Doin'.

Also read: Challenge marketing: how brands turn followers into participants.